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Privacy Policy

1. Introduction

Flowers of Distinction (“we”, “us”, “our”) is a local florist at 19 Tarbock Road, Huyton, Liverpool L36 5XN, crafting bespoke arrangements for events, birthdays, anniversaries, sympathy, get-well, congratulations, We are committed to safeguarding your personal data in accordance with UK GDPR, whether you visit our website, place an order, or contact us.

2. Data Controller & Contact

Flowers of Distinction
19 Tarbock Road, Huyton, Liverpool L36 5XN
 0151 480 2412 ·  lisageex@hotmail.co.uk
Opening hours: Mon–Fri: 08:30–17:00; Sat: 08:30–14:00; Sun: closed 

3. Personal Data We Collect

  • Order/enquiry forms: name, address, email, phone, message, delivery instructions

  • Communications: via phone, email, form, in-store

  • Website analytics: anonymised IP, browser/device, visited pages, session duration—via essential & performance cookies only; no advertising or profiling cookies 

4. How We Use Your Data

We use personal data to:

  • Process orders, arrange deliveries, send confirmations and updates

  • Provide exceptional floral design tailored to each 

  • Support customer service and resolve enquiries

  • Improve our website via anonymised analytics

  • Retain records for VAT, delivery auditing, and service quality

5. Legal Basis for Processing

  • Contractual necessity: to fulfil your orders

  • Legitimate interests: to improve our services and website

  • Consent: if you opt-in to communications

  • Legal obligation: to keep financial and audit records

6. Data Sharing

We do not sell or rent personal data. Data is shared only with:

  • GDPR-compliant service providers (payment processors, hosting, email, delivery)

  • Local delivery couriers for order fulfilment

  • Regulators or insurers, where legally required

7. Cookies & Tracking

  • Essential cookies: required for orders and functionality

  • Performance cookies: anonymised analytics only
    No advertising, profiling, or third-party tracking cookies are used.

8. Data Retention

  • Order and enquiry records: retained for up to 7 years

  • Analytics logs: anonymised session data deleted after 24 months; aggregated data retained for insights

9. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, erase, restrict, or export your data

  • Withdraw consent or object to processing

  • Lodge a complaint with the ICO
    To exercise your rights, contact us using the details above.

10. Security

We protect your data using SSL encryption, secure UK hosting, restricted access controls, firewalls, and staff training. While no system is infallible, we adhere to best-practice standards.

11. International Transfers

All personal data is processed and stored within the UK—no overseas transfers occur.

12. Policy Updates

This policy may be updated occasionally. Continued use of our site or services implies acceptance. The Effective Date above reflects the current version.

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